PresentaciOn de Kevin Roberts, CEO Mundial de Saatchi & Saatchi, en el Auditorio de la Universidad Latina, durante su visita a Tribu y Costa Rica, el 14 de Julio del 2006.

KR: It's fantastic to be in Costa Rica. My thanks to Jorge and Tribu for inviting me to your beautiful country. Costa Rica is the supernova of Central America. Beauty and brains!! You are young. You are part of the future. Your challenge is to get to that future first.
Over the last decade life has accelerated. Everything and everyone is coming together. Technology, competition and choice are reshaping business. Consumers are saying: You've got three seconds to change my life or I'm gone.

From Information Economy, Knowledge Economy, Interruption Marketing (aka the Mass Market), Permission Marketing, the Experience Economy, the Attention Economy... to the ATTRACTION...
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